Unleashing the Inner Dominatrix, Sex Classes and Better Sex Education

Women up and down the country will unleash their inner dominatrix more freely than ever before, sex classes will boom and better sex education will rule in 2018 – according to the sexperts at Sh!, the award-winning erotic emporium for women.

With the latest Fifty Shades film due to be released on Valentine’s Day, Sh! predicts that 2018 will see more women tapping into their dominatrix side. Inspired by the film, the all-female team will add a new class, “Unleash Your Inner Mistress” to its popular schedule of tutorials. A special 14^th February class for lovers will also encourage women and their partners to experience sensation-play, wax-play, rope bondage and spanking at the sizzling annual Kinky Cupid class.

Those heading in store should also expect to see more sex toys that focus on real women’s sexual issues slowly filling shelves as the year progresses – with Sh! predicting that there will be a wider conversation and understanding around the subject of sex for women. “We’ve started to see that there is a move towards greater understanding that health and pleasure is inextricably linked,” says Ky Hoyle, founder and MD of Sh! “Sex is not always about wall-to-wall orgasms but can also cause difficulty or pain. We really expect to see more toy manufacturers acknowledge this in 2018 and create products which focus on real women’s sexual issues.

“Smaller producers such as our own Sh! Range really started this trend this year with products such as the Sh! Dialators and we’ve since seen others follow suit. The Inspire range from Calexotics includes a number of health-related products, such as the vibrating breast massager which can help with breast pain, as well as pleasure and the Fun Factory ‘Fun Cup’ which is a menstrual cup by a sex toy manufacturer but there is still a lot more to do. I think this is something that we’ll see cropping up again and again in 2018 as new products are brought to market.”

Along with dominatrix desires, booming sex classes and real sex toys, the pioneering sex shop for women also believes that sex education will be get a much-needed overhaul in 2018. Expect to see more honest discourse, education outside the classroom and more businesses getting involved.

Hoyle adds, “Let’s be honest, sex education in the classroom is lacking. It’s really languishing, unloved in schools up and down the country and past time for an overhaul. We think there will be a really positive trend in this area, with big issues like pleasure, pain porn and consent being more

openly discussed along with condom-use & STIs which clearly are being ignored by the young. We’d like to see more businesses getting involved too and more useful, meaningful conversation taking place.”

To find out more about Sh! visit https://www.sh-womenstore.com