Pick HVAC releases latest statistics highlighting the importance of online reviews for local businesses

Pick HVAC, a fully independent, specialist cooling and heating guide, has revealed the results of its latest research unpicking the importance of online reviews for local businesses.

The study, which focused on how peer recommendations can impact on the decision to engage with a local contractor, revealed that online reviews are a major driving force and determine whether the reader connects with a contractor or not for a quote. With 88% of consumers trusting online reviews as much as personal recommendations from friends, family and work colleagues, reputation management is a vital component of running a successful local business in the HVAC sector.

Other findings show that 92% of all consumers seek out online reviews before contacting a business, with Google, Facebook and Yelp cited as the top three most-visited review platforms.

With providers of specialist AC, HVAC and heating services all using the Pick HVAC website to connect with consumers in their area, the findings go a long way to helping contractors to hone in on how to generate more leads in this period of economic uncertainty.

Pick HVAC also used its findings to create an informative and easy to understand infographic with tips on how contractors can ask their customers for online reviews, either remotely, or in-person after the service has been carried out to boost their online presence.

After a good review has been read by a potential customer, 32% of potential customers will contact an organization for further information on their services, therefore offering an excellent opportunity to convert the enquiry into a sale.

Rene Langer, CEO of Pick HVAC said, “As a leading resource for advice and guidance of heating, air conditioning and HVAC, we also help to connect pre-screened contractors with customers in their local area.

“With stiff competition in these industries, we set about researching the power of online reviews to inspire our listed contractors to amplify their business online and boost leads. With all of the job losses and uncertainty the entire nation is currently facing, it’s more important than ever that hardworking local businesses have as much information and know-how at their disposal than ever to safeguard their livelihoods.”

To find out more about Pick HVAC and the wide range of AC, HVAC and heating advice and listed contractors, visit https://www.pickhvac.com/ or view the research here: https://www.pickhvac.com/local-review-statistics/