New Aromatherapy Brand Promotes Vital Self Care During Pandemic

With reports showing that Google searches for ‘self care’ rose by 250% during the COVID-19 outbreak, it is clear that wellbeing and personal focus must become key priorities in 2022 and beyond. Stepping in to improve access to critical self-care solutions is UK-based startup Novenary, which is revolutionising the premium wellbeing market with a range of deluxe aromatherapy products that help to relax the body and refocus the mind.

Novenary offers an exclusive collection of British-made aromatherapy candles and aromatherapeutic bath salts, all crafted from 100% natural ingredients and developed using sustainable, responsible processes. The bath salts feature a blend of Epsom and Cornish sea salts, infused with essential oils to create an atmosphere of calm, while the candles offer a full sensory experience to generate a fully immersive self-care environment, paired with a healing crystal and bespoke music composition to complement the unique therapeutic benefits of the candle.

Gemma Kentish, Novenary Founder, says “The past two years have been some of the most challenging we’ve ever faced, and many of us have fallen into this routine of simply surviving. I think we’ve lost a lot of interest in activities beyond the fundamentals, even though taking some time out to focus on ourselves and our emotional health is critical. Through Novenary and the products we’re putting out there, my mission is to make self-care an essential – and simple – part of everyday life, making it easier than ever to rebuild the connection between body and mind, and love ourselves”.

Mental health and emotional wellbeing have been major concerns during the global crisis, with the Office for National Statistics confirming that personal wellbeing in the UK reached the lowest levels on record over lockdown, with a rapid and significant increase in feelings of stress, anxiety, and depression. Aromatherapy – a holistic treatment that involves inhaling plant-based oils – is recommended as an alternative therapy by organisations such as Mind to help combat stress and promote a healthier, stronger, more resilient mindset.

Novenary’s premium range of aromatherapy products, which currently includes candles and bath salts in three relaxing varieties – Aum (bergamot, vetiver, galbanum), Eshgham (benzoin, rose maroc, ylang ylang), and Wafira (black pepper, immortelle, ylang ylang) – is available now.  A body oil and bath oil will launch in March.

To find out more, visit the Novenary website: www.novenary.com