Leading Gift Retailer Notes Growing Demand For Personalised School Supplies

Demand for personalised school supplies such as stationery and backpacks has grown significantly during the 2019 summer holidays, with parents increasingly snapping up customised products rather than off-the-shelf alternatives. GiftPup, a top choice for unique, tailored gifts for birthdays, anniversaries, and more, notes that more British families than ever before are choosing to purchase one-of-a-kind, personalised items ready for the new term in September.

Sales of personalised stationery have rocketed over the summer holidays with fun alternatives to back-to-school staples helping to beat the new term blues. Smaller items such as embossed colouring pencils and personalised pencil sets have been more popular than ever this year but sales of personalised non-stationery school supplies are also on the rise. GiftPup’s personalised water bottles and rucksack with a photo print have also proven cult hits,

Giftpup says that the notable rise in back-to-school shopping is due to highly organised parents ensuring that their children have everything they need to hit the ground running when the new term begins, including any stationery and other essential supplies that they’ll need in the classroom. Having personalised items also feels like more of a treat, making for a fun and easy way to get reluctant kids feeling more excited about heading back into the classroom.

“The summer holidays pass by us so quickly and before we know it it’s time to send the kids back to school, but the last thing any parent wants is to buy their child new school supplies only for them to get lost in the first week,” says Giftpup Product Manager, Emily Ford.

“Personalised stationery and backpacks help your child keep track of their belongings, and they’re a great step up from the more outdated iron-on or sew-on patches and permanent marker. Smaller personalised items like pencil cases and pens are very affordable gifts and we’ve seen grandparents in particular eager to be involved by purchasing smaller tokens to help relieve some of the strain on mum and dad.”

With class sizes on the rise, the opportunity for misplaced, lost, or incorrectly distributed items increases. Personalised school supplies have fast become one of the most effective ways to minimise spends, and prevent disappointment.

School supplies going missing or accidentally being taken by another student are just some of the reasons fuelling the rise in personalised stationery. Many parents are opting to buy personalised supplies to expand their child’s learning and understanding outside of the classroom, providing them with highly personal, unique items to care for with responsibility through the day.

To find out more about GiftPup, visit: www.giftpup.com