Ethical Fashion Brand Launches New Nature-Inspired Lingerie Line

As the number of Brits making ‘green’ New Year’s Resolutions continues to rise, one of the UK’s forward-thinking ethical fashion brands is launching a new range of lingerie for 2021 that makes it easier – and trendier – than ever to keep a resolution. Miskie London, a brand that’s proud to speak out and challenge the damaging world of ‘fast fashion’, is pleased to announce that its new Floret collection is now available to purchase online, offering a range of elegant and timeless pieces that are beautiful, comfortable and ethical.

Inspired by the beauty of nature, the unique design of the Floret collection features colourful florals that contrast wonderfully with the sheer black fabric. The range has been designed and made in the United Kingdom to the highest ethical standards, and with upwards of 2000 threads used to make each and every piece, the Floret collection is as high quality as it is responsible. The new launch speaks volumes about Miskie London’s ongoing commitment to transforming the current fashion industry, and the organisation was proudly crowned New Brand of the Year 2020 in December.

Miskie London Founder Leslie McCulloch said, “The Miskie family has achieved huge success over the past 12 months, including being named the ‘New Brand of the Year 2020’, but what we are most proud of right now is the launch of out new Floret collection. It marks a significant step forward towards Miskie London’s ultimate aim of eradicating fast fashion and its harmful effects, and showing that ethical, ‘slow’ fashion can be just as stunning, just as sexy, and just as accessible. We’ve had such a fantastic response to our new range already, and we’re very excited to see what’s next for our growing brand.”

The new Floret collection features a stunning range of bralettes, hipsters, thongs, and bodysuits, all inspired by the unrivalled beauty of nature. Featuring comfortable stretch fabric, adjustable straps, and elasticated banding, the undergarments have been specially designed to work with the natural curves of the beautiful feminine form, rather than against it, to create an ideal comfortable fit for every shape and size and for every body type.

Miskie London’s collections are all born from designer concepts, with Miskie designers paid a continuous royalty for their efforts, rather than a single, one-off designer fee as is common amongst most fashion brands. By taking this alternative approach, Miskie London is demonstrating a dedication to supporting local talent, particularly during this challenging time, offering the potential for ongoing earnings at a time when many talented designers may be struggling to find new opportunities due to COVID-19 related closures.

Miskie London has already held exciting giveaways with Women’s Health, Marie Claire, and Cosmopolitan, and now the brand is offering all women the opportunity to get their hands on the new Floret collection by ordering online. All items are delivered in the famous Miskie box, with worldwide shipping options available, and completely free next day delivery, across the UK.

To find out more about Miskie London, visit www.miskielondon.com