Bare Addiction Skincare Featured on RTE One Prime Time to Discuss Rise of Skincare Among Tweens and Teens
Bare Addiction Skincare, a leading developer of natural and effective skincare solutions formulated for young skin, is pleased to announce its upcoming interview on RTE One’s Prime Time program. The show, airing tonight (August 29th) at 9:30 PM, will explore the growing trend of skincare among tweens and teens, and the impact social media has on this growing market.
Teens and tweens are spending £709m on toiletries and cosmetics every year [1], a figure that is only going to rise as social media continues to democratise access to information and trends, including skincare. Although more access to information is beneficial for customers, today’s tweens and teens are bombarded with beauty content that may not be appropriate. This information is often conflicting or misleading, making it challenging for young minds to navigate the often-complex world of skincare.
“It’s fantastic to see young people taking an active interest in skincare,” says Mark Poole, Founder of Bare Addiction Skincare. “However, the abundance of information online can be overwhelming, and with so much misinformation circulating, it’s crucial to ensure they’re using the right products for their specific needs. For example, young skin does not need anti-aging products like retinol – which social media is really pushing on them.”
While social media can be a valuable tool for discovering new products and brands, Poole emphasises the importance of exercising judgement and prioritising responsible product selection.
“Parents should research ingredients and consult with dermatologists before purchasing products for their children,” continues Poole. “Just because something is trending on social media doesn’t mean it’s safe or effective – especially for younger skin. Consistent, simple routines, with age-appropriate products are key for this age group.”
Bare Addiction Skincare is committed to bridging the gap between teens seeking effective skincare solutions and parents who want products that are safe and gentle. Their product range is formulated balancing the best of nature and science, incorporating ingredients that’s suitable for sensitive, oily, and acne-prone skin.
Developed in collaboration with dermatologists, these products are dermatologically approved to ensure both safety and efficacy for young users. Bare Addiction addresses common teen skin concerns like acne and oil control, but also offer more targeted solutions as an add-on to a simple routine.
Bare Addiction Skincare also prioritise mental health in their work, something that is a big concern for 20% of kids in the UK [2]. It’s a similar story in Ireland, where The Child & Adolescent Mental Health Services (Camhs) received 23,874 referrals last year, with demand also growing by 16% between 2019 and 2022 [3]. By being mindful about the mental impacts of excessive social media use, and by donating 10% of their profits to mental health charities, the skincare brand hope they can set an industry standard for other skincare brands to follow.
Tune in to RTE One Prime Time on August 29th at 9:30 PM to learn more about Bare Addiction Skincare and the evolving landscape of youth skincare.
To find out more about Bare Addiction Skincare, visit: www.bareaddiction.com
References
[1] https://professionalbeauty.co.uk/site/newsdetails/uk-10-18-year-olds-spend-on-cosmetics