9 in 10 Men Surveyed Feel Sweat Marks Affect Their Self-Confidence

Skinda Launches Revolutionary ‘Invisible’ Undershirt to Prevent Embarrassing Sweat Marks

New research conducted by YouGov has found that 89% of men aged 22 to 65 who experience sweat marks while wearing long-sleeved collared shirts feel it affects their self-confidence. That doesn’t bode well for many when it’s still warm enough during the day to cause sweating, yet cool enough in the evening to necessitate an extra layer.

UK-based brand Skinda is addressing this issue head-on with the launch of a revolutionary new ‘invisible’ undershirt. Practical, innovative, and sustainable, the Skinda undershirt prevents sweat marks, keeping men looking and feeling fresh without compromising on style. While lightweight enough to avoid overheating during the day, it acts as an additional discreet layer of warmth as the evening chill sets in.

The research, commissioned by Skinda through YouGov, also found that 82% of UK-based men aged 22-65 who wear long-sleeved, collared shirts experience sweat marks. The same survey found that 67% of men and women aged 22 to 65 believe that visible sweat marks on clothing can make someone look unkept/ appear unhygienic – unsurprising then that those dreaded wet patches can seriously impact self-confidence.

Survey participants were also asked if they preferred a natural or chemical way of preventing sweat marks. 51% of men aged 22 to 65 who expressed any preference opted for a natural solution over antiperspirants or other chemical solutions such as botox, which can be used in more severe cases to prevent sweating.

Harvey Evans, co-founder of Skinda, says, “Despite being a wardrobe staple for decades, it’s been almost as long since the undershirt was given any kind of modern update. Our innovation of the undershirt elevates how men feel and look in shirts with sustainability in mind.

“By creating an invisible undershirt for men, we’re offering an effective, natural form of sweat mark prevention to those who are more conscious about maintaining good style and avoiding the use of potentially ineffective, harmful, or radical chemicals on their body.

“We’re also proud to be the first men’s clothing brand to provide an ‘invisible’ undershirt to numerous racial backgrounds with our range of skin-toned undershirts.”

Skinda undershirts are made from Micro Modal, a sustainable material derived from self-seeding beech trees. Known for its exceptional breathability, moisture-wicking properties, durability and softness, this natural lightweight material is 50% more water-absorbent than cotton, ensuring superior sweat protection while being kind to the environment.

Skinda offers a 30-day money-back guarantee, allowing wearers to take off the tags, wear it out and about, and then decide whether they want to keep it or not.

For more information, or to buy, visit www.skinda.com.