New Brand Transforms the Afro and Mixed Textured Hair Care Landscape

With many hair salons closed due to the COVID-19 outbreak, a new plant-based hair care brand is setting out to prove that managing curly hair at home isn’t as challenging as it used to be. Holpura is dedicated to offering specialist advice and quality hair care products designed to boost moisture levels in afro and mixed textured hair, making it easier than ever before to maintain healthy hair and a healthy scalp, without leaving home.

Having already made waves amongst the afro and mixed textured hair community for its innovative hair consultancy service, Holpura is now launching its very first product for use at home. Offering a much-needed alternative to existing products that temporarily mask dryness through silicones and harsh chemicals, Holpura’s new Revive Scalp Oil targets the problem of curly hair at the root.

Featuring a blend of 15 plant oils – including avocado, jojoba seed, sesame, wheatgerm, sunflower, and cedarwood bark oils – the Revive Scalp Oil nourishes and stimulates for a healthy balance. The product is made from 100% pure ingredients, and in keeping with Holpura’s commitment to the environment, is cruelty-free, sustainable, and eco-friendly.

Tash Gardner, Holpura Founder and the proud owner of naturally curly afro hair said, “Salon closures during the pandemic have highlighted just how important it is for us all to understand how best to treat our own hair. In the past, it’s always just been easier to book an appointment and hand over responsibility to someone else, but many times we do this because there hasn’t been access to the products we need to manage curly hair at home.

“That’s why we launched Holpura. With the right products, it’s actually a lot easier than you may think to give curly hair the care and attention it needs, and at times like this when we can’t rely on other people to care for our hair for us, it’s time we all took time for a little self care.”

Research suggests that many people are turning to at-home products during the pandemic in a bid to practice all-important self care and look after themselves at a time when many salons and other beauty services are unavailable. According to McKinsey, sales of hair care products, nail products, and skincare products have seen a 300% year-on-year increase.

The new Revive Scalp Oil by Holpura requires just a single drop to be spread across the scalp, making it very long lasting and cost effective – much more affordable than a trip to the hairdresser. And while the product has just been launched, it’s already being met with rave reviews, with customers loving how healthy the scalp feels and how soft the hair is following recommended use.

Revive Scalp Oil is available to purchase now from https://holpura.com/